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Analytics Manager, Digital Experimentation
BrandBest Buy

Are you a professional that is experienced in the world of analytics and statistical data using testing methodologies and can transform that data to tell a story that impacts business decisions? If so, this may be the ideal role for you. We are seeking an Analytics Manager, Digital Experimentation that is well versed in using industry leading A/B/n and multivariate testing tools to measure and evaluate test results for User Experience (UX), marketing, category business and digital product teams.

What is the Analytics Manager, Digital Experimentation responsible for?

The Analytics Manager, Digital Experimentation is responsible for taking test results from measurement and evaluation for digital product teams, UX, marketing and category business teams and provide their expertise in supporting business priorities. They will adapt complex messages across varying audiences and work collaboratively with UX and digital product to design and measure experiments, analyze the data generated by experiments, and present findings to stakeholders.

The Analytics Manager, Digital Experimentation is a key member of the Digital Experimentation team and will provide thought leadership and guidance to business, marketing, UX and digital product teams related to hypothesis setting, KPI selection, split and sample size requirements, as well as execution in collaboration with the testing project managers and test engineers.

Areas of ownership and impact:
  • Collaborate with the Digital Experimentation Team Manager and A/B Testing Engineering Manager to create a roadmap to achieve the Digital Experimentation program goals and priorities.
  • Leverage business knowledge and analytical skills to translate complex results into clear insights and actions for decision-makers, while being responsible for making sure results are analyzed with sound statistical methodology and integrity.
  • Provide thought leadership and guidance to business, UX and digital product teams related to hypothesis setting, KPI selection, split and sample size requirements, as well as execution and segmentation analysis while helping to prioritize the testing queue based on an evaluation of resources, opportunity size and business needs.
  • Actively interact with internal clients to assess analytical and testing needs, reviewing technical implementation requirements and consult with implementation team for data collection needs of various tests.
  • Actively engage with cross-functional teams to monitor tests in-flight to ensure data collection and testing splits are pure.
  • Estimate the financial impact of recommendations for testing prioritization as well as measure actual financial gains after tests are implemented.
  • Influence the execution of future test ideas based on analytical insights and recommendations.
What is required for this role?

The person in this role must understand the industry’s best practices around user experience and design, determine methods and techniques for utilizing data in contextual user targeting, and have a solid understanding of A/B/n testing platforms. The most successful candidate is someone that is able to clearly explain analytics and statistical data to a wide variety of audiences.

The ideal candidate is curious, tenacious and has a strong desire to dig into the researching the work to understand the needs of the customer without going down a rabbit hole. We are looking for an individual that can partner with teams within their space to help them understand the analytics provided and help them incorporate analytics into their goals.

In addition to having experience in the responsibilities above, the ideal candidate will have the following qualifications:

Basic Qualifications:
  • 3+ years web optimization and A/B/n testing & digital experimentation experience including solid testing principles and applied statistics related to A/B/n and multivariate testing.
  • 3+ years A/B/n testing platform experience (e.g. Optimizely, Adobe Target, Google Optimize)
  • 2+ years with a web analytics tool (e.g. Adobe, Coremetrics, Webtrends or Google Analytics)
  • Working in Retail industry or with multi-channel data strongly desired
  • High proficiency in Excel, PowerPoint, and data visualization
Preferred Qualifications:
  • Bachelor’s degree or above
  • 2+ years managing project financials and resource allocations
  • Possess a customer centered approach and thinking
  • A passion of continuous learning
  • Strong problem solving and critical thinking skills
  • Proven ability to build relationships and work cross-functionally
  • Advanced interpersonal skills
  • Strong verbal and written communication skills
  • Ability to work in and bring structure to ambiguous environments
Let’s talk about what’s possible.
Be human. Make it real. Think about tomorrow.

Auto Req. ID687989BR
Job LevelManager without Direct Reports
Employment CategoryFull Time
Location Number950512-160-Customer Experience & Research
Address7601 Penn Avenue South


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